Media Kit

I believe in raising the voice of brands doing good in the world

In a world where fast fashion giants and beauty brands caring more about profits over ethics we certainly have our work cut out! But the world is changing and I am here to help raise the voice of those doing good in the world.

Em-J directing models on a campaign shoot against a teal backdrop, editorial makeup artist and creative director

Campaigns & Creative Direction

Shoots, TV & Launches

Campaign makeup and creative direction, shaped by 20 years on set with brands like The Body Shop, Boots, No7, Women’s Health and more. I also have access to an amazing team of photographers, videographers and editors to take your project from concept to final edit.

Social Content

Reels, Carousels & Substack

GRWMs, tutorials, product demos and honest reviews across Instagram, TikTok, YouTube and my Green Girl Guide Substack. Natural, unpolished content my community trusts, because they know I only share what I genuinely use.

Ambassadorships

3 to 12 Month Partnerships

My strongest results come from long-term partnerships, where my audience sees me genuinely using a product month after month. Ongoing content, affiliate and retailer training, press days and events, all with one trusted face for your brand.

Hosting & Masterclasses

Launches, Panels & Training

Hosting product launches, press events and panel talks, presenting on screen and on podcasts, and leading makeup masterclasses and team training. A confident, warm presence who brings products to life for any audience.

Over 50,000 across my platforms. 40k on Instagram, 5.5k Green Girl Guide Substack readers and 5k newsletter subscribers, plus TikTok and YouTube. A highly engaged community of conscious, mostly UK-based women aged 25 to 44 who love beauty, wellness and motherhood, and who act on my recommendations because I have spent years turning down brands that don't meet my standards. Proud Beauty Ambassador for The Soil Association.

Brands I have partnered with. Boots · The Body Shop · Tropic · INIKA Organic · Dr Organic · Odylique · Holland & Barrett · Panasonic · Tangle Teezer · Botanics · Weleda · Antipodes · No7 · Naturisimo · Faith in Nature. As seen on BBC, ITV, QVC, Vogue and Women's Health.

Stage, Screen & Sound

A proven presenter. Trusted by brands to host their stages, front their cameras and speak for their products, live and in front of the people who matter most to them.

On Stage

Activations & Events

The Body Shop, Superdrug, GOSH Copenhagen, MUA Cosmetics, Vevolution, Vegan Women Summit, Lottie London and more. Hosting live makeup demonstrations, brand activations and panel talks for audiences of consumers, press and industry.

Podcasts

Host & Guest Expert

Host of my own podcast, Plantfaced, and host of the Vegan Life Magazine podcast. Guest on Sheerluxe, K-Swiss Presents: CEOs Wear Sneakers with Gary Vaynerchuk, House of Fraser and Susty in the City, talking clean beauty, conscious living and building a values-led career.

Em-J presenting a clean beauty product demo on camera, TV beauty presenter for vegan and cruelty-free brands

On Screen

TV & Brand Presenting

QVC and SheerLuxe, plus on-camera product demonstrations for Tropic and English Mineral Make-up. Natural, fun, warm and camera-ready, explaining products in a way viewers trust and can relate to.

""Working with Em-J was one of our most profitable business moves to date. Honestly, it has transformed my whole brand."

-Jeanette, Founder, English Mineral Make-up

How I work. I take on a limited number of new brand partnerships each quarter and my calendar books up in advance, so I recommend getting in touch 6 to 8 weeks before your campaign. I only work with cruelty-free brands whose values match my own, and I don't work on a gifting or commission-only basis. Every partnership is bespoke and priced on request.

Let’s Make Some
Magic Together!

emj@emj-makeup.com

Let’s Make Some Magic Together!

Let’s Make Some
Magic Together!